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Select from the tabs above to view our coop advertising and merchandising programs. Select Literature & Forms to download a variety of practice management and educational material.

Perfas Preferred Provider
Co-op Advertising Program

We are pleased to offer qualifying Perfas Preferred Providers our comprehensive Co-op Advertising Program. This program is designed to help you maximize your profits, enhance your business and professional image, and derive the greatest benefit from your association with the Perfas brand.

Seiko is one of the most highly recognized and respected names in the optical industry. The Perfas brand, with three initial design offerings, is poised to become a leader in the new digitally-surfaced free-form PAL category.

The Perfas Co-op advertising program will help make your promotional dollars go further, because it accrues 5% of your net purchases of Perfas product and applies them toward your promotional costs, covering up to 50% of your qualified advertising expenses.

Read this information to learn how to get started with the program, and where to find resources and assistance to help maximize your advertising investment.

The Perfas Co-op Advertising Program is only available to Perfas Preferred Providers. It’s easy to qualify as a Perfas Preferred Provider and it offers substantial benefits in addition to the co-op advertising program. See the brochure in the Preferred Provider folder, or visit www.perfas.com for details on how to become a Perfas Preferred Provider.

In order to take advantage of the program, you will need to complete and submit the Seiko Optical Products Trademark Agreement. This agreement, as well as other forms and information can be found on our web site at
www.perfas.com.

What’s in a Name?

In the mind of the consumer, brand names are everything. Brand names bring instant recognition and lend trust, confidence and value to any purchase.

The Seiko brand name is known the world over for quality optics and advanced technology. It is one of the most recognized consumer names in the market. That’s why it pays to register as a Perfas Preferred Provider and leverage your advertising with the Perfas brand. It provides your patients with an extra measure of reassurance, and greatly enhances your professional image.

A Plan that Pays

By applying 5% of your net purchases, Seiko Optical Products will pay up to 50% of your advertising costs for pre-approved advertising. The following information outlines how to go about developing an advertising program and how to submit a claim for co-op advertising.

Accrual

Program funds are based on 5% of net purchases of Perfas product, excluding freight, handling, discounts, returns and state and local taxes.

Co-op dollars are earned during a 12-month period beginning January 1st and ending December 31st. Co-op accrual must be used for advertising during the calendar year. Co-op claims must be submitted within 90 days of the date of the advertising to be eligible for reimbursement. For December advertisements, claims may be submitted no later than March 31. As of April. Any unclaimed co-op accrual is forfeited.

Accrued dollars will be credited to the account within 30 days of submission of a claim (with proper documentation). If the funds accrued do not cover the full claim at the time of submission, the available accrued amount will be credited and the claim will remain open for credit as additional co-op funds are accrued

How to Submit Co-op Advertising Claims

For Advertising Produced by Seiko Optical Products

Complete the Perfas Media Claim Form. This form is available on our website at www.perfas.com.
Mail the claim form and proof of performance. See Qualifications & Documentation section for requirements for proof of performance.

For Advertising Not Produced by Seiko Optical Products

Complete the Perfas Advertising Pre-Approval Form.
Mail the pre-approval form to receive pre-approval.
After the ad runs, complete the Perfas Media Claim Form.
Mail the pre-approval form, claim form and proof of performance within 90 days of the advertising.

Media Qualifications & Documentation

In order for your advertising to qualify for co-op funds, certain media restrictions apply.
All general-interest newspapers (daily, weekly & Sunday) and general editions of magazines qualify if they have primary coverage in the customer’s business area. Print advertising must qualify for second-class mailing and have advertising rates/circulation that are published and verified by independent audit.

To receive reimbursement, you must submit:

For all Print Advertising: A full page tear sheet and a NET media invoice. Advertising agency media invoices do not qualify as a submission.
For newspapers: In cases where one ad of a single size runs in many markets, a notarized “Proof of Performance” showing samples of the ad, and indicating each day it has run. This is an acceptable alternative to a complete tear sheet of each multiple insertion of the ad.
Broadcast Advertising: Qualification is restricted to thirty and sixty second spots, with live announcer on tape, on a FCC-approved broadcast station. You must submit a radio or TV station invoice showing dates, time run, NET cost per spot, total NET cost, and product advertised.
Direct Mail: A complete copy of the mailing piece and the printer’s invoice as well as documentation of mailing, e.g., postal receipts and affidavit of distribution to validate its use as a direct mail piece.

Pre-Approval & Ad Eligibility

Any form of advertising not provided by Seiko Optical Products must be pre-approved by us in writing in order to qualify for co-op. Use the Advertising Pre-Approval Form available at www.perfas.com. Follow the instructions on the form to submit your advertising media to the Perfas Co-op Advertising Department. We will authorize the advertisement and return a copy to you. When submitting a claim, please include a copy of the pre-approval form with your claim.

In order to qualify for the 50% reimbursement of the total ad cost, it is important that the advertisement be devoted entirely to the Perfas product. If other non-competing lens products or brands share the advertisement, reimbursement will be based on the percentage of space devoted to Perfas.

The following media are available for co-op:

Print media – newspapers, magazines, directories (but not yellow pages).
Broadcast – radio and television.
Outdoor advertising – billboards & kiosks.
Direct mail – newsletters, brochures, recalls, and coupon packs.
Other - Other forms of advertising may be considered for co-op advertising. These include, but are not limited to in-store (duratrans, on-hold, etc.) and on-line advertising.

The following eligibility rules apply for media:

Yellow pages advertising does not qualify for coop reimbursement
Postage and mailing envelopes are not eligible for reimbursement
No other lens manufacturers’ photos, lenses or names may be mentioned.
Ads with non-competitive products, such as frames and contacts are eligible for reimbursement, however reimbursement is reduced proportionally based on the percentage of space devoted to Perfas.

Merchandising

Seiko Perfas offers a variety of merchandising materials that you can use in your practice to help educate your patients about Perfas lenses. Please contact your Seiko Perfas rep to order these materials.

Spinner Display This motorized display is the ultimate tool to show the benefits of Perfas digital lenses. The cylindrical grid slowly turns behind a Perfas lens and a conventional PAL lens. The appearance of the grid lines is nothing short of amazing. The unit coast $100 to the dispenser, however, it comes with 10 $10 coupons for Perfas lenses.
	Dispensing Mat Our Double-sided, laminated dispensing mat is a great way to introduce Perfas lenses. The front side introduces the three basic concepts of: Minimal Distortion Wider Fields of View Made to the patient's exact Rx The reverse side is chock full of helpful dispensing information, with product descriptions, material selection, production ranges and handy lens charts that can be used to ensure frame choices will fit Perfas lenses.
Patient Brochures & Window Decal
	Show your patrons you Preferred Provider Status with a colorful window decal. Keep a brochure holder with Perfas patient information handy.